Monday, 9 November 2009

Xintiandi (新天地)

Xintiandi (新天地) is a car free shopping, eating and entertainment district of Shanghai China. It is composed of an area of restored traditional shikumen("stone gate") houses on narrow alleys, some adjoining houses which now serve as book stores, cafes and restaurants, and shopping malls. Most of the cafes and restaurants feature both indoor and outdoor seatings. Xintiandi has an active nightlife on weekdays as well as weekends, though romantic settings are more common than loud music and dance places. Xintiandi means "New Heaven and Earth", and is considered one of the first lifestyle in China.

Xintiandi is near the site of the First Conference of the Community Party Of China.

Renovated shikumen lane in Xintiandi

The area was developed by Shui On Land during the re-development of the surrounding area, when similar shikumen houses were demolished wholesale. The houses in Xintiandi were then restored, and now house an art gallery, cafes, and restaurants. The marketing of xintiandi is mainly targeted towards overseas visitors, especially visitors from Hong Kong, who seek to experience the romanticised atmosphere of old ShangHi. As a result, prices in this area are high, even by international standards. Eating or shopping in this area is seen as a status symbol by affluent local residents. Many tour groups both domestic and from abroad also visit Xintiandi as one of the main attractions in Shanghai.


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